Marketing Environment: Natural Factors

This involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities.The current Trends shows some problems like shortages of raw materials,increased pollution and
increased government intervention due to these problems. As raw materials become increasingly scarcer, the ability to create a company’s product gets much harder. Also, pollution can go as far as negatively affecting a company’s reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent.In addition global warming and subsequent issue of carbon emission is also cynosure of everyone's eye.Today the natural environment is being used so that we do minimum harm to it and leave a better one for our future generations.

Example:-Vedanta's Aluminium plant project in Orissa invited criticism because it was violating the environmental norms.

Besides Lavasa ,a housing project near Pune has been in news for not following the government norms and Ministry of Environment and Forests withdrawing the clearance given earlier.